Selected work
Proof, not promises
A look at properties and programs Ace has helped build demand for: what the opportunity was, what we did, and what it meant commercially.
Hotel Daylife
SLS Pool Party
A hotel pool program turned into one of the market's defining weekly daylife franchises.
- Ace's role
- Demand generation, promotion, audience distribution, guest acquisition, and on-site execution support.
- The opportunity
- A premium hotel pool with limited weekday-to-weekend demand and significant unused capacity during daytime hours.
- The approach
- Positioned the pool as a destination rather than an amenity, built recurring weekly formats, activated Ace's audience and partner networks, and coordinated guest acquisition around a consistent, repeatable offer.
- Business impact
- Sustained weekly attendance, a recognizable brand for the day-part, and a materially larger daily revenue opportunity for the property.
Historical results
~$2K → ~$150K
Sunday daily revenue growth
~$10K → ~$200K
Friday daily revenue growth
$2M+ / year
Owner's personal bookings, seven years
Historical results from past performance at SLS. Shared as a record of what has been achieved, not a guarantee of future or comparable outcomes for any other partner.
Hotel Daylife
Moxy Pool Party
A design-forward hotel rooftop positioned as a daytime social destination for locals and travelers.
- Ace's role
- Concept development, positioning, audience distribution, and guest acquisition.
- The opportunity
- A rooftop pool with strong design appeal that needed consistent daytime demand and a clear reason to visit.
- The approach
- Built a recurring daylife format matched to the hotel's brand voice, promoted it into Ace's audience and partner networks, and structured entry and reservations for smooth conversion.
- Business impact
- A recognizable weekly activation supported by an audience that returns and brings guests with them.
Rooftop & Hospitality
Strawberry Moon
Rooftop hospitality marketed as an experience worth planning around, day into night.
- Ace's role
- Promotion, audience activation, and partner network distribution.
- The opportunity
- A high-design rooftop competing for attention in a market full of options.
- The approach
- Focused messaging on the experience and the moment rather than the venue alone, and coordinated hosts, partners, and digital channels behind consistent programming.
- Business impact
- Stronger visibility with the right guests and steady traffic across the property's key day-parts.
Dayclub
DAER Dayclub
Large-format dayclub programming supported with audience reach and guest acquisition.
- Ace's role
- Demand generation, promotion, and guest acquisition support.
- The opportunity
- A large-capacity dayclub that needs sustained volume across a full season, not one-off spikes.
- The approach
- Applied Ace's audience networks and distribution to recurring dayclub programming, with entry and reservation mechanics built for high-volume conversion.
- Business impact
- Consistent audience delivery into a venue where attendance volume drives the economics.
Nightlife
DAER Nightclub
Nightlife programming backed by two decades of promoter, host, and partner relationships.
- Ace's role
- Promotion, host and partner network activation, and guest acquisition.
- The opportunity
- A flagship nightclub in a competitive market requiring reliable weekly attendance.
- The approach
- Coordinated hosts, partners, and digital distribution behind a clear weekly calendar, with attention paid to guest quality as well as volume.
- Business impact
- Dependable weekly turnout and a broader reach into audiences beyond the venue's own following.
Your property could be the next case study
Bring us the space, the season, or the gap in the calendar. We will tell you where the demand is.
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